Today – Fiesta Factory Direct

Free ground shipping on orders over $99 within the U.S. (excludes HI & AK)

Free ground shipping on orders over $99 within the U.S. (excludes HI & AK)

A dining table set for four with red, blue, and cream dishes, woven placemats, clear glasses, and checkered napkins. A white pitcher with white and blue flowers serves as the centerpiece.

In 2026, Fiesta® is celebrating 90 years of color, craftsmanship, and enduring design with the new Americana collection.

Since its introduction in 1936, Fiesta® has been a symbol of American-made quality, remaining true to its roots with all production based in Newell, West Virginia. This milestone anniversary honors the brand’s rich legacy while looking ahead to the future of color, innovation, and tabletop design.

Use code TODAY at checkout to save 20% on the featured collection items below.

A modern table is set with Fiesta's Mixed Americana Bistro Coupe 12-Piece Dinnerware Set—blue bowls, red and light blue plates, plus a red bowl on a beige plate. Woven placemats, napkins, shakers, and a white floral pitcher complete the look. Dishwasher safe.

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Vibrant

This bold and joyful mix of vibrant colors is made to brighten your table and your day.

Stack of lavender ceramic plates and bowls with lavender flowers.

Lavender

Inspired by the serene beauty of spring, this soft, botanical hue brings a sense of calm to everyday meals and keeps your kitchen feeling fresh and inviting.

Outline of the continental United States shaped like an airplane, featuring a star and stripes resembling elements of the American flag inside the shape.

Made in the USA

A simple gray outline of a thick, hollow circle with a small zigzag bite shape taken out of the upper left side of the outer ring. The background is light gray.

5-Year Chip Replacement

Gray icon of an oven with a window showing three wavy lines representing heat or steam inside, indicating the appliance is on or cooking food.

Oven Safe

Simple line drawing of two leaves on a stem, with one smaller leaf on the left and a larger leaf on the right, set against a light gray background.

Lead Safe

Gray icon of a microwave oven with a tray inside and wavy lines above it, representing heating or cooking food using microwave radiation.

Microwave Safe

Gray icon of a wine glass and a plate under stylized rays, representing items being sanitized or cleaned, possibly indicating dishwasher safe or hygiene.

Dishwasher Safe