The Fiesta Story

We’ve been making dishes since before Custer’s Last Stand. But how did Fiesta get started? The short version is we’re a compelling, American success story rooted in a cacophony of colors and concentric circles. The colors were born from a desire during the Great Depression to cheer up the country with red, blue, green, yellow and ivory Fiestaware. We’ve been brightening kitchens and dining rooms ever since. Our circles started as a breakaway Art Deco style that contrasted traditional Victorian styles. Our timeless signatures styles always stand out.

A river flows in the foreground with a small boat leaving a wake. On the opposite bank are industrial buildings and fields, set against forested hills displaying autumn colors under a clear sky.

Crafted in West Virginia.

Our home in Newell, WV is a hard-working and family-first community nestled along the banks of the Ohio River. Our factory, originally built in 1905, still produces every piece of Fiesta. Our employees work in an ethical workplace, backed by a company that pays taxes and puts money back into our country’s infrastructure.

A person shapes or cleans a row of large, unfinished ceramic vases on a workbench in a pottery studio, using a sponge on one vase. The vases are uniform and in various stages of drying.

Crafted to last.

We stand behind all first-quality dinnerware made by Fiesta Tableware Company. Our five-year warranty covers chipping under normal usage conditions. We’ll replace any Fiesta dinnerware returned and found to be defective with identical or equivalent pieces. So if you’re ever not happy, we’ll make it right.

Stacks of colorful bowls—green, light blue, red, and navy blue—are sorted on wooden carts, partially covered with plastic sheets, inside a sunlit room with brick walls and large windows with climbing plants.

Crafted for artistry.

Our clay is mixed and grounded up twice to remove air bubbles that would otherwise weaken the final product. All of our handles are attached by hand. Every piece is fired for eight hours in kilns hitting up to 2400 degrees. And our concentric circles that are all a hallmark of Fiesta are precisely measured to the millimeter.

A person wearing a white shirt and blue gloves shapes clay vases on a workbench in a pottery workshop, with several unfinished vases lined up in a row.

Crafted for sustainability.

Fiesta dinnerware is made in Newell, WV. So all dishes are shipped right from our factory, not halfway around the world. Resulting in far less fossil-fuel burning and greenhouse-gas emissions than products coming from across the ocean. And since Fiesta lasts and lasts, it won’t pile up in landfills.