Poppy Headlines Fiesta® Dinnerware's Rainbow of Colors

The Homer Laughlin China Company™ Launches New Color at Housewares Show

Newell, WV – (March 2013) – The Homer Laughlin China Company, maker of Fiesta Dinnerware made in the USA, is proud to announce its color of 2014 – Poppy. An orangey red hue, Poppy is vaguely reminiscent of the famed original Fiesta Red which was part of the collection that launched the Fiesta brand in 1936.  

Visit Homer Laughlin to see Poppy and other new additions to the Fiesta Dinnerware collection at the International Home + Housewares Show in Chicago, March 15-18, 2014, Booth S2003. (#Fiesta2014, #FiestaNewColor)

“An injection of ‘happy’ is something we all look forward to,” says color expert Leatrice Eiseman, www.colorexpert.com and eisemancolorblog.wordpress.com. “This exuberant Poppy color tempts your eye as well as your appetite and always brings a smile.”

The source of inspiration for Poppy, Red was one of five colors introduced in the launch of the Fiesta brand at the Pottery and Glass Exhibit in Pittsburgh, Pennsylvania, in January 1936. The other original colors included: Blue, Green, Yellow, and Old Ivory; two years later, Turquoise was added.

“Poppy is a nod to the original family of Fiesta colors,” says Rich Brinkman, VP of Sales and Marketing for Homer Laughlin. “As we step into a new generation of Fiesta enthusiasts, Poppy is a fresh, modern take on the original Red. It’s an amped up version that complements the vibrant colors seen in fashion and home trends today. Poppy utilizes modern material color development that allows us to bring this vibrant color to market.”

The new Poppy easily integrates into the existing range of Fiesta’s current colors: Lapis, Black, White, Shamrock, Turquoise, Peacock, Cobalt, Plum, Scarlet, Tangerine, Sunflower, Ivory, Lemongrass, and Paprika. Because only 15 colors of Fiesta will remain in production at any given time, as Poppy is introduced, Flamingo will retire from production March 2014.

Poppy brings about a whole range of interesting on trend color combinations:

• Hot and Spicy: Poppy, Scarlet, Tangerine, Sunflower, Ivory, Paprika
• Vintage Kitchen: Poppy, Turquoise, Ivory, Black
• Gorgeous Garden: Poppy, Plum, Shamrock
• There’s No Place Like Home: Poppy, Sunflower, Black, White

“Fiesta Dinnerware brings about feelings of nostalgia, family, friendship, and warm memories,” says Brinkman. “Millions of Americans can remember sitting around the dinner table with a mix of the vintage and now post 1986 modern colors of Fiesta throughout the good times in their lives. The tradition continues with this new generation as year after year, a following of the Fiesta brand continue to climb. In fact, Fiesta leads the casual dinnerware category in bridal registries.”

All standard dinnerware pieces will be available in Poppy, including 4- and 5- piece sets, 3pc Square and a variety of plates, platters, bowls, mugs, vases, the signature disk pitcher, and serving pieces (sold separately). Suggested retail price for the 4- and 5-piece place settings is $32.99 suggested (MAP) and $56.00(MSRP).

Presale starts May 15th, 2014 and items will be in better department, .Coms and specialty stores mid June 2014.

About Fiesta® Dinnerware, Made In The USA
Designed by Frederick Hurten Rhead in 1936, Fiesta Dinnerware is now the most collected china in the United States and among the most collected china in the world. It has been featured on many popular TV programs, including ABC’s Extreme Home Makeover and the Today Show. The product was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. Its unique Art Deco style has landed Fiesta Dinnerware in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum. For more information, visit: homerlaughlin.com.

About The Homer Laughlin China CompanyTM
The Homer Laughlin China Company is the last major plate, saucer and cup manufacturer in the country, employing more than 850 employees at its factory in Newell, WV. In the restaurant and hospitality category, the company’s china dates back to the late 1800s and the production of white “ware”. It was in 1936 that Homer Laughlin introduced its colorful Fiesta dishes. Today, this distinctive brand is featured on dining tables across the country and coveted by a large, enthusiastic group of collectors. Backed by a 143-year history in the industry, Homer Laughlin continues to dominate in dinnerware—committed to its craft, its workforce, its region, and its country. For additional information, visit: hlcdinnerware.com.

Contact:
Danielle Elderkin
Cover Story Communications, Inc.
800.928.6613
danielle@coverstorycom.com