Paprika Spices Up The Fiesta® Color Lineup

Homer Laughlin China Company™ Introduces New Color for 2010

Newell, W.Va.—(March 14, 2010)— The Homer Laughlin China Company™ is excited to announce the latest color in the Fiesta® Dinnerware lineup—Paprika! This zesty color will be officially introduced at the International Home & Housewares Show (Chicago), McCormick Place, South Building, Booth No. S2003.

Paprika is the 14th color in the signature Fiesta spectrum: Paprika, Lemongrass, Chocolate, Ivory, Black, White, Cobalt, Turquoise, Sunflower, Plum, Scarlet, Shamrock, Tangerine, and Peacock. With the introduction of Paprika, Evergreen will retire March 31st and Cinnabar June 1st 2010.

“At a time when so many people in our country are struggling, we are returning to the basic comforts that are important: home and family,” says Fiesta Dinnerware’s Rich Brinkman. “Paprika evokes the warmth, spirit and reassurance that many Americans are craving.”

With the wide range of Fiesta colors (both current and retired), the possibilities to mix and match with Paprika are endless. Depending on the style motif you are trying to achieve, Paprika can help set any kind of mood for everyday dining or special occasions. Try some of the following color combinations:

Modern Comfort: Paprika, Lemongrass, Chocolate, Ivory
Fire: Paprika, Scarlet, Sunflower, Tangerine
Sunset: Paprika, Sunflower, Tangerine, Scarlet, Plum
Citrus: Paprika, Sunflower, Tangerine, Lemongrass, Shamrock
Tropical: Paprika, Lemongrass, Turquoise, Shamrock, Tangerine, Peacock
Earthy: Paprika, Shamrock, Chocolate
Sophistication: Paprika, Cobalt, Turquoise, Peacock, Chocolate, Ivory

“Fiesta has added the perfect shade of subtle spice to their tasty choice of colors— Paprika,” says color expert Leatrice Eiseman, http://www.morealivewithcolor.com/index.html and http://eisemancolorblog.com/.
Paprika Fiesta will be available in stores and online as early as June 20, 2010. Suggested retail price for the 4- and 5-piece place settings is $48.00 (MSRP). Paprika will also be available in square 3-piece place settings for $40.00. In addition to place settings, the Fiesta line includes a variety of plates, platters, bowls, cups, vases, the signature disc pitcher, and a wide range of serving pieces (sold separately).

About Fiesta® Dinnerware, Made In The USA
Designed by Frederick Hurten Rhead in 1936, Fiesta Dinnerware is now the most collected china in the United States and among the most collected china in the world. It has been featured on many popular TV programs, including ABC’s Extreme Home Makeover and the Today Show. The product was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. Its unique Art Deco style has landed Fiesta Dinnerware in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum. For more information, visit: homerlaughlin.com.

About The Homer Laughlin China Company™
The Homer Laughlin China Company is the last major plate, saucer and cup manufacturer in the country, employing more than 950 employees at its factory in Newell, WV. In the restaurant and hospitality category, the company’s china dates back to the late 1800s and the production of white ware. It was in 1936 that Homer Laughlin introduced its colorful Fiesta dishes. Today, this distinctive brand is featured on dining tables across the country and coveted by a large, enthusiastic group of collectors. Backed by a 130 plus history in the industry, Homer Laughlin continues to dominate in dinnerware—committed to its craft, its workforce, its region, and its country. For additional information, visit: hlchina.com.

Contact:
Danielle Elderkin
Cover Story Communications, Inc.
800.928.6613, x1
danielle@coverstorycom.com
elderkinda@yahoo.com