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New Items Round Out Fiesta® Lineup

The Homer Laughlin China Company™ Adds Loaf Pan and Oval Baker to Colorful Collection

Newell, W.Va.—(April 13, 2010)— The Homer Laughlin China Company™ is adding two new products to its comprehensive line of Fiesta® Dinnerware. The new pieces—Loaf Pan and Oval Baker—will be introduced at the Tabletop Show in New York, 41 Madison, 16th Floor.

“Every year we introduce several new items to our Fiesta Dinnerware product line,” says Fiesta’s Rich Brinkman. “These pieces are typically requested by Fiesta enthusiasts who are looking to round out and complement their existing and growing Fiesta collections.”

Loaf Pan
A long-awaited Loaf Pan is a welcome addition to the Fiesta lineup. The pan is 10 7/8” x 5 ¾” x 3 1/8” high and can go safely from freezer to oven to the dinner table. It will be sold for $43 MSRP and $29.99 MAP.

Oval Baker

Joining the similarly shaped Individual Casserole (9 ¼” x 5 5/8”, 17 oz.), the Oval Baker is 11 ¾” x 7 1/8” x 2 ½” high and holds 24 oz. It will be sold for $43 MSRP and $29.99 MAP.

Both items will be sold in the following colors: White, Cobalt, Turquoise, Sunflower, Shamrock, Tangerine, Scarlet, Peacock, Ivory, Chocolate, Lemongrass, and Paprika. They are scheduled to ship August 1 and will be available at retail by August 20.

Find the new Fiesta Loaf Pan and Oval Baker at independent retailers and factory outlet stores.

Fiesta Dinnerware is Made in the USA. Dinnerware is lead free, fully vitrified ceramic, microwave and dishwasher safe, oven proof and boasts a five-year chip resistance guarantee.

About Fiesta® Dinnerware, Made In The USA
Designed by Frederick Hurten Rhead in 1936, Fiesta Dinnerware is now the most collected china in the United States and among the most collected china in the world. It has been featured on many popular TV programs, including ABC’s Extreme Home Makeover and the Today Show. The product was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. Its unique Art Deco style has landed Fiesta Dinnerware in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum. For more information, visit:

About The Homer Laughlin China Company™

The Homer Laughlin China Company is the last major plate, saucer and cup manufacturer in the country, employing more than 950 employees at its factory in Newell, WV. In the restaurant and hospitality category, the company’s china dates back to the late 1800s and the production of white ware. It was in 1936 that Homer Laughlin introduced its colorful Fiesta dishes. Today, this distinctive brand is featured on dining tables across the country and coveted by a large, enthusiastic group of collectors. Backed by a 130 plus history in the industry, Homer Laughlin continues to dominate in dinnerware—committed to its craft, its workforce, its region, and its country. For additional information, visit:


Danielle Elderkin
Cover Story Communications, Inc.
800.928.6613, x1

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