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Fiesta® Foundry Casts a New Light on Dinnerware

Collection Promises the Look of Cast Iron and the Ease of Ceramics

Newell, West Virginia – (March 5, 2016) – While Homer Laughlin’s Fiesta® Dinnerware may be celebrating its 80th anniversary this year; it continues to be an innovator in the industry. The brand is introducing an entirely new collection – The Foundry Collection – at the International Home + Housewares Show in Chicago, March 5-°©‐8, 2016, Booth S2003.

The Fiesta Dinnerware Foundry Collection has the characteristic feel of seasoned cast iron, yet the ease of use of rust-°©‐free ceramic dinnerware.

Foundry’s matte textured charcoal glaze has the distinct look of a cast iron piece that has seen many meals and many memories over time.

“This collection is rustic and durable, but at the same time it has a uniquely versatile modern look to it,” says Rich Brinkman, VP of Sales & Marketing at Homer Laughlin. “Many people like the aesthetics of serving their meals on cast iron, but caring for cast iron can be high maintenance. The Foundry Collection offers the best of both worlds.”

The Fiesta Dinnerware Foundry Collection will be available in the following pieces:

 

  • NEW Skillet/Baker ($24.99 MAP, $36.00 MSRP)
  • Pizza/Baking Tray 12oz ($25.99 MAP, $37.00 MSRP)
  • Rectangular Baker 9”x13” ($54.99 MAP, $79.00 MSRP)
  • Square Baker 9”x9” ($44.99 MAP, $65.00 MSRP)
  • Individual Oval Baker ($16.99 MAP, $25.00 MSRP)
  • Loaf Pan ($34.99 MAP, $50.00 MSRP)
  • Bread Tray ($19.99 MAP, $29.00 MSRP)
  • Ramekin 8oz ($6.99 MAP, $10.00 MSRP)
  • umbo Bowl 18oz ($8.99 MAP, $14.00 MSRP)

 

“A NEW Skillet/Baker shape has been added to this collection as we continue to follow the rising interest in ethnic food trends from around the world,” Brinkman says.

Because all Fiesta Dinnerware is fired at a very high temperature, it’s extremely durable. The dinnerware pieces are safe up to 350 degrees and bakeware can reach up to 500 degrees. Plus, Fiesta is oven, microwave, dishwasher, and freezer safe.

The Fiesta Foundry Collection will be available in April 2016 at department stores and .coms.

About Fiesta® Dinnerware, Made In The USA 
Designed by Frederick Hurten Rhead in 1936, Fiesta Dinnerware is among the most collected dinnerware in the world. Fiesta was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. The brand is now celebrating its 79th anniversary with no signs of stopping. In fact, it was recently commended in AdWeek for its appeal to millennials. Fiesta, with its unique Art Deco style, is a timeless classic and has landed it in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum. For more information, visit: homerlaughlin.com and the Fiesta blog at alwaysfestive.com. Also visit Fiesta on Facebook: Homer Laughlin China and Pinterest: Fiesta Dinnerware

About The Homer Laughlin China Company™
The Homer Laughlin China Company is the largest major plate, saucer and cup manufacturer in the country, employing more than 850 employees at its factory in Newell, WV. The company has been a dinnerware resource since the late 1800s when it first began production of white “ware”. Backed by a 144-year history in the industry, Homer Laughlin continues to be a leader in dinnerware—committed to its craft, workforce, region, and country. For additional information, visit: hlcdinnerware.com

Contact:
Danielle Elderkin
Cover Story Communications, Inc.
800.928.6613
danielle@coverstorycom.com

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