Fiesta® Expands into Bed and Bath

America’s bestselling dinnerware brand partners with Town & Country Living and Ellison for new collection

Newell, WV—(August 2013)—The colorful brand you love in the kitchen is making major statement throughout the home with new bed and bath collections. The Homer Laughlin China Company™, the largest domestic pottery manufacturer and maker of the bestselling FIESTA® Dinnerware, announces a new license partnership with Ellison and an expanded partnership with Town & Country Living for an extensive collection of bed and bath linens.  

Both the bedding and bath collections will debut at the New York Home Textile Market in September 2013.

• BEDDING – Ellison Showroom: 230 Fifth Avenue, 7th Floor
• BATH - Town & Country Showroom: 295 Fifth Avenue, 4th Floor

“For FIESTA, the addition of bedding and bath are an exciting yet natural progression for the brand as our consumers continue to demand more lifestyle compliments to their everyday style and home décor.  We are so pleased to be working with two outstanding resources that bring innovation and style to the textile industry,” says Rich Brinkman, VP of Sales & Marketing at Homer Laughlin.

Ellison has developed a comprehensive and beautifully designed collection of linens for the bedroom. Several colorful mix and match patterns, using FIESTA’s signature color spectrum, include pieces like: comforters, bedspreads, duvet covers, bed skirts, shams, Euro pillows, accent pillows, quilts, coverlets, sheets, blankets and throws, accent window treatments, and more.

“Ellison is excited to bring the modern consumer what they want in bedding:  stylish, colorful fashion bedding that can be mixed and matched to fit their individual needs,” says Kevin Finlay, President/CEO of Ellison. “We have paid great attention to the quality and details in developing the exciting new Fiesta bedding line.”

Town & Country already has shown tremendous success with its collection of kitchen textiles and tabletop linens, introduced in September 2012. The new collection will include a variety of linens for the bathroom, including solid bath, hand and face towels, jacquard woven towels with matching robes, print towels, coordinating shower curtains, Iconic Fiesta Ceramic Bath Accessories in 12 Colors, matching bath rugs, as well as updates to the current line of kitchen textiles and tabletop.

“The Fiesta Introduction of Home Textiles has been unprecedented in consumer response, and retailer merchandising. The retail community has embraced the concept of creating an in-store Fiesta shop to the delight of their loyal and dedicated customer base. This cross merchandising of Fiesta Dinnerware with matching table linens, aprons and kitchen coordinates has been a tremendous add-on to the already successful bridal registries. The new bath program will extend the colorful and decorative nature of the brand throughout the store and certainly throughout the home,” says Neil Mandell, CMO, Town and Country Living.

The new FIESTA brand textiles for bed and bath will be available at most fine department stores, .Com, catalogs and specialty store locations beginning spring 2014.

About Fiesta® Dinnerware, Made In The USA
Designed by Frederick Hurten Rhead in 1936, Fiesta Dinnerware is now the most collected china in the United States and among the most collected china in the world. It has been featured on many popular TV programs, including ABC’s Extreme Home Makeover and the Today Show. The product was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. Its unique Art Deco style has landed Fiesta Dinnerware in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum. For more information, visit: homerlaughlin.com.

About The Homer Laughlin China CompanyTM
The Homer Laughlin China Company is the last major plate, saucer and cup manufacturer in the country, employing more than 850 employees at its factory in Newell, WV. In the restaurant and hospitality category, the company’s china dates back to the late 1800s and the production of white “ware”. It was in 1936 that Homer Laughlin introduced its colorful Fiesta dishes. Today, this distinctive brand is featured on dining tables across the country and coveted by a large, enthusiastic group of collectors. Backed by a 130 plus history in the industry, Homer Laughlin continues to dominate in dinnerware—committed to its craft, its workforce, its region, and its country. For additional information, visit: hlchina.com.

Contact:
Danielle Elderkin
Cover Story Communications, Inc.
800.928.6613, x1
danielle@coverstorycom.com
elderkinda@yahoo.com