Fiesta® Dinnerware Takes The Cake

The iconic brand celebrates its 75th Anniversary with a custom confection from Charm City Cakes, of “Ace of Cakes” fame

Newell, W.Va.—(March 6, 2011)—The Homer Laughlin China Company™ is celebrating the 75th Anniversary of its iconic Fiesta® Dinnerware Brand with a custom cake created by Charm City Cakes, of “Ace of Cakes” fame. The cake will be on display the first day of the International Home & Housewares Show in Chicago, March 6, 2011, in Booth S2003 (South Building), culminating in a reception and cake cutting at 4:30 that afternoon.

All are welcome to stop by the booth (S2003) to see the show-stopping cake. The dramatic three-foot diameter design features several of Fiesta’s most iconic pieces – like the signature disk pitcher, butter dish, salt and pepper set, sugar and creamer set, and plates of all sizes – replicated in true-to-life size and form in cake, icing and fondant. The centerpiece of the design is the Fiesta “Dancing Lady”, who’s adorned in 75th Anniversary color Marigold.

“This was such a nostalgic cake for us to create,” says cake designer Graham Coreil-Allen of Charm City Cakes. “Many of us at Charm City Cakes collect Fiesta; I grew up eating on Fiesta. As an artist I can appreciate the simplicity and iconic nature of the designs. I was inspired by the concentric circles and vibrant colors of the collection. We are so honored to play a role in this 75th Anniversary celebration!”

The cake itself is made in two flavors that embody the festive spirit of the Fiesta brand: Italian Orange & Vanilla and Strawberry Shortcake. While the cake will be on display the entire day on March 6, the cake cutting and reception will be held at 4:30 that afternoon and is open to all attendees of the show.

“The Homer Laughlin China Company is so proud to have produced the Fiesta Dinnerware brand for 75 exciting years,” says Fiesta Dinnerware’s Rich Brinkman. “To see Fiesta Dinnerware embodied in cake will provide such a fun experience for Fiesta enthusiasts, enabling them to come to see not only this amazing cake, but also see what’s new with the Fiesta brand.” The company is introducing several new products at the show, including 75th Anniversary color Marigold, limited edition Soup Tureen, an expanded holiday collection, and more.

About Fiesta® Dinnerware, Made In The USA
Designed by Frederick Hurten Rhead in 1936, Fiesta Dinnerware is now the most collected china in the United States and among the most collected china in the world. It has been featured on many popular TV programs, including ABC’s Extreme Home Makeover and the Today Show. The product was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. Its unique Art Deco style has landed Fiesta Dinnerware in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum. For more information, visit: homerlaughlin.com.

About The Homer Laughlin China Company™
The Homer Laughlin China Company is the last major plate, saucer and cup manufacturer in the country, employing more than 850 employees at its factory in Newell, WV. In the restaurant and hospitality category, the company’s china dates back to the late 1800s and the production of white “ware”. It was in 1936 that Homer Laughlin introduced its colorful Fiesta dishes. Today, this distinctive brand is featured on dining tables across the country and coveted by a large, enthusiastic group of collectors. Backed by a 130 plus history in the industry, Homer Laughlin continues to dominate in dinnerware—committed to its craft, its workforce, its region, and its country. For additional information, visit: hlchina.com.

Contact:
Danielle Elderkin
Cover Story Communications, Inc.
800.928.6613, x1
danielle@coverstorycom.com
elderkinda@yahoo.com