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Fiesta® Dinnerware Preps for New Product, Color Announcements

Newell, WV – (OCTOBER 2014) – The Homer Laughlin China Company™, maker of Fiesta® Dinnerware, is prepping for an exciting wave of color and product additions, which will officially be announced during the International Home & Housewares Show in March 2015. To make way for the new additions, several items will be discontinued in 2015.

A longstanding tradition, Homer Laughlin typically has 15 colors in the product lineup.  The brand prides itself on staying on trend and often setting the trends in home décor each year. However, in order to introduce new colors, some colors must retire. The following colors will be retired, or officially labeled with “inactive availability” beginning March 31, 2015:

  • Black #0101
  • Peacock #327
Orders will be taken up until December 31, 2014, for delivery by March 1, 2015. Inventories may be limited as the colors sell down.

“Black and Peacock were prominent features in the Fiesta color family for a long period of time,” says Rich Brinkman, VP of Sales and Marketing for Homer Laughlin. “Every year, as we forecast color trends, which are ever-changing, it is a difficult choice to select the color or colors that will be discontinued. When we plan the colors for the future, though, what gets us really excited is the reaction of consumers.”

In addition to color changes, the Fiesta Dinnerware brand will move the following items out of production, effective January 1, 2015:
  • 0448 Handled Carafe 60oz
  • 0463 Bread & Butter (Replaced by 1469 Appetizer Plate)
  • 0492 Individual Creamer 7oz
  • 0498 Individual Covered Sugar 8 3/4oz
  • 0800 Ceramic Handle Pie/Cake Server
  • 0864 Utility Tray/Napkin Holder
  • 0992 Ceramic Handle Slotted Server
  • 0993 Ceramic Handle Cake Knife
  • 0988 Ceramic Handle Serving Spoon
  • 1420 Ceramic Handle Gravy Ladle
“As we move these items to the discontinued list, we’re making room for some innovative new items to add to the Fiesta collection,” says Brinkman. “We design our new products and discontinue items based on demand from our customers and the marketplace. We study how they dine and entertain at home and create a collection to meet those needs.”

About Fiesta® Dinnerware, Made In The USA
Designed by Frederick Hurten Rhead in 1936, Fiesta Dinnerware is now the most collected china in the United States and among the most collected china in the world. It has been featured on many popular TV programs, including ABC’s Extreme Home Makeover and the Today Show. The product was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. Its unique Art Deco style has landed Fiesta Dinnerware in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum. For more information, visit: homerlaughlin.com.

About The Homer Laughlin China CompanyTM
The Homer Laughlin China Company is the last major plate, saucer and cup manufacturer in the country, employing more than 850 employees at its factory in Newell, WV. In the restaurant and hospitality category, the company’s china dates back to the late 1800s and the production of white “ware”. It was in 1936 that Homer Laughlin introduced its colorful Fiesta dishes. Today, this distinctive brand is featured on dining tables across the country and coveted by a large, enthusiastic group of collectors. Backed by a 143-year history in the industry, Homer Laughlin continues to dominate in dinnerware—committed to its craft, its workforce, its region, and its country. For additional information, visit: hlcdinnerware.com.

Contact:

Danielle Elderkin
Cover Story Communications, Inc.
800.928.6613
danielle@coverstorycom.com

 

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