Fiesta® Dinnerware Introduces New Designs, Pieces, Color Options In Atlanta

Newell, West Virginia – (January 10, 2017) – In addition to its highly anticipated new color announcement, Fiesta® Dinnerware is launching several other new items for 2017. New products include a Dancing Lady decorated collection, an Individual Bistro Crescent Plate, Baking Bowl coordinated sets, and the addition of White and Lemongrass colors to select bakeware.

These new items will debut at The Atlanta International Gift & Home Furnishings Market®, January 10-17, 2017, in the Keystone Marketing Showroom, Building 2, Floor 9, Showroom 901.

Dancing Lady collection
The iconic Fiesta Dancing Lady has played an integral role in the Fiesta legacy. Fiesta brings her image to life on a new collection of serving and dining pieces.

“Our beloved Dancing Lady is so popular among Fiesta enthusiasts. She’s the Fiesta brand personified!” says Rich Brinkman, VP Sales & Marketing at Homer Laughlin.

The Dancing Lady design will be available on the following pieces:

• 9” Luncheon Plate ($32.99 MAP, $48.00 MSRP)
• Tapered Mug ($21.99 MAP, $32.00 MSRP)
• Large Disc Pitcher ($59.99 MAP, $84.00 MSRP)
• Miniature Disc Pitcher ($23.99 MAP, $35.00 MSRP)
• 11 ¾” Chop Plate ($54.99 MAP, $79.00 MSRP)

Individual Bistro Crescent Plate
The introduction of the Individual Bistro Crescent Plate rounds out Fiesta’s recent collection of bistro pieces, including the 3pc Bistro Place Setting, Bistro serving bowls, and Tapered Mug. It’s a versatile plate that can be used for serving side dishes, dips, nuts, appetizers, and more. In fact, it works perfectly nested against a traditional Fiesta Dinner or Luncheon Plate and especially the new Bistro Dinner Plate.

The Individual Bistro Crescent Plate is available in all 15 colors ($15.99 MAP, $23.00 MSRP). It’s crescent shaped with the following dimensions: 4.375”long x 8”wide x 1.125”tall.

Baking Bowls
Fiesta’s Baking Bowl sets were previously only available in single color selections. The brand is introducing three color wave options: Bright Colors and Cool Colors for the 3pc Baking Bowl Set ($159.99 MAP, $230.00 MSRP) and Mixed Colors for the 2pc Prep Baking Bowl Set ($44.99 MAP, $65.00 MSRP).

The color selections include:

Bright Colors, 3pc Baking Bowl Set

• Scarlet, 6 quart bowl
• Poppy, 4 quart bowl
• Sunflower, 2 ½ quart bowl

Cool Colors, 3pc Baking Bowl Set

• Cobalt, 6 quart bowl
• Turquoise, 4 quart bowl
• Sunflower, 2 ½ quart bowl

2pc Prep Baking Bowl Set

• Lemongrass, 2 quart bowl
• Lapis, 1 1/8 quart bowl

White and Lemongrass Bakeware
“White and Lemongrass continue to grow in popularity among our Fiesta consumers,” says Brinkman, “The addition of these colors to our bakeware collection is sure to generate a very positive response.”

White and Lemongrass color options will now be available for the following bakeware pieces: Small Pie Baker, Utensil Crock, Deep Dish Pie Baker, Loaf Pan, Square Baker, Rectangular Baker (ranging in price from $10.99 MAP, $16.00 MSRP to $54.99 MAP, $79.00 MSRP).

The Dancing Lady collection will begin shipping March 1. The Individual Bistro Crescent Plate is available to ship now. The Baking Bowl sets will be begin shipping May 1. White and Lemongrass bakeware will be available to ship February 1. Presale on all items starts January 2017. All designs will be available to consumers at better department stores, independent retailers, .coms, and on www.fiestafactorydirect.com by mid-June 2017.

About Fiesta® Dinnerware, Made In The USA 
Designed by Frederick Hurten Rhead in 1936, Fiesta Dinnerware is among the most collected dinnerware in the world. Fiesta was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. The brand is now celebrating its 79^th anniversary with no signs of stopping. In fact, it was recently commended in AdWeek for its appeal to millennials. Fiesta, with its unique Art Deco style, is a timeless classic and has landed it in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum. For more information, visit: homerlaughlin.com and the Fiesta blog at alwaysfestive.com. Also visit Fiesta on Facebook: Homer Laughlin China and Pinterest: Fiesta Dinnerware. 

About The Homer Laughlin China Company™
The Homer Laughlin China Company is the largest major plate, saucer and cup manufacturer in the country, employing more than 850 employees at its factory in Newell, WV. The company has been a dinnerware resource since the late 1800s when it first began production of white “ware”. Backed by a 144-year history in the industry, Homer Laughlin continues to be a leader in dinnerware—committed to its craft, workforce, region, and country. For additional information, visit: hlcdinnerware.com. 

Contact:
Danielle Elderkin
Cover Story Communications, Inc.
800.928.6613
danielle@coverstorycom.com