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Fiesta® Dinnerware Introduces Claret to Iconic Color Palette

Homer Laughlin Launches Sophisticated New Color at IHHS

Newell, West Virginia – (March 5, 2016) – The Homer Laughlin China Company™, manufacturer of the colorful and iconic Made in America Fiesta® Dinnerware, continues the tradition of launching its Fiesta color of the year during the International Home + Housewares Show in Chicago, March 5-°©‐8, 2016, Booth S2003. The highly anticipated color of the year for 2016 is Claret, a rich deep red hue with slightly purplish undertones.

“Claret fulfills a void in our vast Fiesta color spectrum,” says Rich Brinkman, VP of Sales and Marketing at Homer Laughlin. “Last year we introduced Sage and Slate. Claret is a beautiful progression into this sophisticated color palette, but it also mixes well with the more vibrant hues, bringing depth and a complementing accent into the Fiesta palette.”

Some examples of how Claret will work its way into the Fiesta color spectrum include the following:

 Theme  Primary Colors  Accent Colors
 Spice of Life  Claret, Poppy, Tangerine, Sunflower, Scarlet, Paprika   Lemongrass 
 Farm Fresh  Claret, Lapis, Lemongrass, Poppy, Scarlet, Sage, Cobalt   Shamrock, Sunflower 
 Sophisticated Floral Bouquet  Claret, Lapis, Sage, White   Slate, Sunflower 
 Mid Century Modern Slate, Sage, Paprika, Ivory or White   Claret, Sunflower with Lemongrass, Lapis with Turquoise, Poppy  
 Vintage Americana  Scarlet, Ivory, Lapis   Claret, Slate 
 Dakota Lodge  Paprika, Lapis, Ivory, Slate, Sage   Claret, Scarlet, Cobalt, Sunflower, Poppy 
 Urban  Ivory, Slate, Cobalt   Claret, Poppy, Sunflower 
 Fresh Cut  Poppy, Claret   Lemongrass, Sunflower, Tangerine, Ivory 
 Peggy Sue's Kitchen  Turquoise, White, Slate   Claret 
 Sienna Sunset  Sunflower, Tangerine, Poppy, Scarlet, Turquoise, Lapis, Sage   Claret, Slate 
 Antique Holiday  Scarlet, Sage, Ivory   Claret, Slate 

“The continued interest in wine-°©‐colored tones gives the latest Fiesta Dinnerware addition, Claret, a more sophisticated, yet still hardy touch. It’s a classic color that lends an interesting flavor to many of the other iconic Fiesta shades,” says color expert Leatrice Eiseman, and

At any given time, Fiesta Dinnerware has only 15 colors in its spectrum. So, with the addition of Claret, Plum will retire. Plum was in production since 2001.

Standard dinnerware pieces will be available in Claret, including 4-°©‐ and 5-°©‐ piece sets, the NEW 3pc Bistro Set, and a variety of plates, platters, bowls, mugs, and the signature disk pitcher, and serving pieces (sold separately). Suggested retail price for the 4-°©‐ and 5-°©‐piece place settings is $32.99 (MAP) and $56.00 (MSRP). Presale starts May 15th and items will be in better department, .coms and specialty stores. Available mid June 2016.

About Fiesta® Dinnerware, Made In The USA 
Designed by Frederick Hurten Rhead in 1936, Fiesta Dinnerware is among the most collected dinnerware in the world. Fiesta was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. The brand is now celebrating its 79th anniversary with no signs of stopping. In fact, it was recently commended in AdWeek for its appeal to millennials. Fiesta, with its unique Art Deco style, is a timeless classic and has landed it in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum. For more information, visit: and the Fiesta blog at Also visit Fiesta on Facebook: Homer Laughlin China and Pinterest: Fiesta Dinnerware

About The Homer Laughlin China Company™
The Homer Laughlin China Company is the largest major plate, saucer and cup manufacturer in the country, employing more than 850 employees at its factory in Newell, WV. The company has been a dinnerware resource since the late 1800s when it first began production of white “ware”. Backed by a 144-year history in the industry, Homer Laughlin continues to be a leader in dinnerware—committed to its craft, workforce, region, and country. For additional information, visit:

Danielle Elderkin
Cover Story Communications, Inc.

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