Fiesta® Dinnerware Gets Exclusive

Colorful Dinnerware Brand Offers Specialty Products Exclusive to Retailers

Newell, WV (October 26, 2011) – The Homer Laughlin China Company™ has entered agreements with several retailers to offer exclusive products for its Fiesta® Dinnerware brand. A Tall Latte Mug, Rice Bowl and Chip and Dip Set are the latest introductions to the Fiesta collection and are only available at select retail locations.

“Fiesta enthusiasts always look forward to the announcement of new products,” explains Rich Brinkman, vice president of sales and marketing for Homer Laughlin. “Our retail partners are so supportive of our longstanding brand; exclusive pieces allow them to be on the cutting edge of our new Fiesta product introductions.”

Tall Latte Mug
An 18 oz. Tall Latte Mug is available exclusively at Kohl’s beginning in late November 2011. Enjoy your morning latte in one of the following colors: Cobalt, Turquoise, Sunflower, Shamrock, Tangerine, Scarlet, Peacock, Lemongrass, Marigold, and Paprika. It is decorated in the concentric circular pattern that is a signature Fiesta statement. The MAP is $12.99 and MSRP is $18.00.

Rice Bowl
Dillards will offer an exclusive Rice Bowl beginning June 2012.   The 23 oz. Rice Bowl will be available in the following colors: White, Black, Cobalt, Turquoise, Sunflower, Shamrock, Tangerine, Scarlet, Peacock, Ivory, Chocolate, Lemongrass, Marigold, and Paprika.  The footed bowl is a unique stand-out design, but also fits in seamlessly with the other Fiesta Dinnerware pieces. MAP is $8.99 and MSRP is $14.00.

Chip and Dip Set
A long-awaited Chip and Dip Set is exclusive to Macy’s beginning January 2012. The set includes two separate pieces – a 12 5/8-inch (123 fl. oz.) bowl and 4 5/8 inch (17 fl. oz.) bowl. The bowl fits snugly in a raised well in the middle of the larger bowl. Both feature the Fiesta concentric circles and the sets are available in the following colors: Marigold, Scarlet and Lemongrass. MAP is $39.99 and MSRP is $59.99.

About Fiesta® Dinnerware, Made In The USA
Designed by Frederick Hurten Rhead in 1936, Fiesta Dinnerware is now the most collected china in the United States and among the most collected china in the world. It has been featured on many popular TV programs, including ABC’s Extreme Home Makeover and the Today Show. The product was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. Its unique Art Deco style has landed Fiesta Dinnerware in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum. For more information, visit: homerlaughlin.com.

About The Homer Laughlin China Company™
The Homer Laughlin China Company is the last major plate, saucer and cup manufacturer in the country, employing more than 950 employees at its factory in Newell, WV. In the restaurant and hospitality category, the company’s china dates back to the late 1800s and the production of white ware. It was in 1936 that Homer Laughlin introduced its colorful Fiesta dishes. Today, this distinctive brand is featured on dining tables across the country and coveted by a large, enthusiastic group of collectors. Backed by a 130 plus history in the industry, Homer Laughlin continues to dominate in dinnerware—committed to its craft, its workforce, its region, and its country. For additional information, visit: hlchina.com.

Contact:
Danielle Elderkin
Cover Story Communications, Inc.
800.928.6613, x1
danielle@coverstorycom.com
elderkinda@yahoo.com

Samantha Wannemacher
800-928-6613, ext. 4    
Cover Story Communications, Inc.
samantha@coverstorycom.com