Fiesta® Dinnerware Announces Retired Color For 2017 and List of discontinued Items

Newell, West Virginia – (October 11, 2016) –
Perhaps just as anticipated as Fiesta® Dinnerware new color each year, is the announcement of which color will retire. Paprika will retire in 2017 to make way for Fiesta’s new color of the year.

The new color will be announced on January 10, 2017, on the first day of The Atlanta International Gift & Home Furnishings Market®. Fiesta Dinnerware, the colorful and iconic Made in America brand, will be exhibiting in Keystone Marketing’s expanded showroom Building 2 #901A on the 9th floor.

Along with the retirement of Paprika, Fiesta has discontinued the following pieces from its collection:

  • Square Bowl (922)
  • Square Mug (923)
  • Soap/Lotion Dispenser (1432)

Fiesta Dinnerware will be taking orders from retailers for Paprika until December 31, 2016 for delivery by March 1, 2017. On March 31, 2017, Paprika will be added to the “inactive availability” list of colors.

The Square Bowl, Square Mug and Soap/Lotion Dispenser officially retired as of September 1, 2016, however orders will be accepted if inventory is available.

Paprika and the above items will be available to consumers at better department stores, independent retailers, at .coms and on www.fiestafactorydirect.comwhile supplies last.

Fiesta Dinnerware was originally designed by Frederick Hurten Rhead in 1936. It was discontinued in 1973 and made resurgence in 1986, marking the brand’s 50th anniversary and the continuation of a contemporary inspired color palette. The new color announcement in 2017 will be the 49th color in the brand’s history. A staple in the Fiesta color spectrum for several years, Paprika was introduced in 2010.

For information about Fiesta’s history of colors, please click here.

About Fiesta® Dinnerware, Made In The USA 
Designed by Frederick Hurten Rhead in 1936, Fiesta Dinnerware is among the most collected dinnerware in the world. Fiesta was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. The brand is now celebrating its 79th anniversary with no signs of stopping. In fact, it was recently commended in AdWeek for its appeal to millennials. Fiesta, with its unique Art Deco style, is a timeless classic and has landed it in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum. For more information, visit: and the Fiesta blog at Also visit Fiesta on Facebook: Homer Laughlin China and Pinterest: Fiesta Dinnerware

About The Homer Laughlin China Company™
The Homer Laughlin China Company is the largest major plate, saucer and cup manufacturer in the country, employing more than 850 employees at its factory in Newell, WV. The company has been a dinnerware resource since the late 1800s when it first began production of white “ware”. Backed by a 144-year history in the industry, Homer Laughlin continues to be a leader in dinnerware—committed to its craft, workforce, region, and country. For additional information, visit:

Danielle Elderkin
Cover Story Communications, Inc.

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