Fiesta® Dinnerware Adds 3PC Bisto Set to Dinnerware Collection
Casual Set Designed for Millennial Consumer
Newell, West Virginia – (March 5, 2016) – Homer Laughlin announces the introduction of the new Made in America Fiesta® Dinnerware 3pc Bistro Set during the International Home + Housewares Show in Chicago, March 5-.‐8, 2016, Booth S2003.
The 3pc Bistro Set features a 22-.‐ounce Small Bistro Bowl, an ideal serving size for cereals, salads, soups, pastas, desserts and much, much more. Complementing the Small Bistro Bowl are a 10 1/2” Bistro Dinner Plate and 7 .” Bistro Salad Plate, both featuring a narrow rim and deep coupe styling.Measuring the same as Fiesta’s classic plates, the Bistro Plates offer a wider food surface and deeper well to keep foods better contained.
“These items in the 3pc Bistro Set were designed with the millennial consumer in mind and feature a modern coupe shape, complemented by the full ensemble of Fiesta accessories,” says Rich Brinkman, VP of Sales & Marketing at Homer Laughlin. “It’s a design that has been trending in dinnerware over the last few years and continues to gain popularity.”
The three-.‐piece set completes a designed extension of the Bistro Bowls, currently available in 38-.‐ounce, 68-.‐ounce, and 96-.‐ounce capacities, as well as 15-.‐ounce Tapered Mug.
“The collection was designed to make casual dining functional with the typical Fiesta flair,” Brinkman says. “It’s dinnerware that’s perfectly comfortable and easy to use no matter where you or your guests decide to sit, be it a meal at the dining table, a casual backyard barbeque or even more relaxed movie night on the sofa or media room chair.”
The 3pc Bistro Set will be available in all Fiesta colors. Suggested retail price is $27.99 (MAP) and $47.00 (MSRP). It will be available in mid-.‐April 2016.
About Fiesta® Dinnerware, Made In The USA
Designed by Frederick Hurten Rhead in 1936, Fiesta Dinnerware is among the most collected dinnerware in the world. Fiesta was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. The brand is now celebrating its 79th anniversary with no signs of stopping. In fact, it was recently commended in AdWeek for its appeal to millennials. Fiesta, with its unique Art Deco style, is a timeless classic and has landed it in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum. For more information, visit: homerlaughlin.com and the Fiesta blog at alwaysfestive.com. Also visit Fiesta on Facebook: Homer Laughlin China and Pinterest: Fiesta Dinnerware.
About The Homer Laughlin China Company™
The Homer Laughlin China Company is the largest major plate, saucer and cup manufacturer in the country, employing more than 850 employees at its factory in Newell, WV. The company has been a dinnerware resource since the late 1800s when it first began production of white “ware”. Backed by a 144-year history in the industry, Homer Laughlin continues to be a leader in dinnerware—committed to its craft, workforce, region, and country. For additional information, visit: hlcdinnerware.com.
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