Fiesta® Brand Expands Lifestyle Experience with New Textiles

America’s bestselling dinnerware partners with Town & Country Living

Newell, WV—(May  2012)—The Homer Laughlin China Company™ (Homer Laughlin), the largest domestic pottery manufacturer and maker of the bestselling FIESTA® Dinnerware, announces a new licensed partnership with Town & Country Living for a complete collection of kitchen textiles, table linens and other specialty products to expand on the FIESTA lifestyle experience.

The new licensed products will be displayed at the Town & Country Showroom (295 Fifth Ave., NY, NY 10016 , Suite 412) during the New York  HomeTextile Market in September 2012. Contact Nancy Kristoff, executive vice president of sales for an appointment (212) 889-7911 x 265.
        
“We are so proud to offer FIESTA enthusiasts an opportunity to expand the iconic FIESTA lifestyle into another aspect of their home décor as they include our brand in their cherished family dining memories,” says Joseph M. Wells, III, president and chief executive officer of The Homer Laughlin China Company™.

David Beyda, chairman of Town & Country Living, is very excited about this tremendous opportunity to work alongside FIESTA Dinnerware to offer luxurious, but affordable, home textiles. He says, “Our loyal retail partners will be very pleased with the colorful and unique ways that we are coordinating with FIESTA to give consumers breadth of product choices and a wide array of never before seen home décor accessories.”
 
The Town & Country Living merchandise will include a wide assortment of textiles, including tablecloths, placemats, napkins, napkin rings, runners, chair pads, tier curtains, top treatments, accent rugs, and kitchen textiles such as towels, oven mitts, pot holders, aprons, dish drying mats, dish cloths, and scrubbers.

“As we continue to expand the FIESTA lifestyle experience for our consumers with the addition of licensed partners, they must meet or exceed the quality standards of our brand,” explains Rich Brinkman, vice president of sales and marketing for Homer Laughlin™. “Town & Country Living offers a beautiful, functional and durable product that we are delighted to share with FIESTA enthusiasts.”

The new FIESTA® brand textiles will be available at most fine department stores, .Com, catalogs and specialty store locations beginning spring 2013.

About Fiesta® Dinnerware, Made In The USA
Designed by Frederick Hurten Rhead in 1936, Fiesta Dinnerware is now the most collected china in the United States and among the most collected china in the world. It has been featured on many popular TV programs, including ABC’s Extreme Home Makeover and the Today Show. The product was discontinued in 1973 and reissued in 1986 with new contemporary colors to mark its 50th anniversary. Its unique Art Deco style has landed Fiesta Dinnerware in the collections of numerous museums from the Smithsonian Institution to the Andy Warhol Museum. For more information, visit: homerlaughlin.com.

About The Homer Laughlin China CompanyTM
The Homer Laughlin China Company is the last major plate, saucer and cup manufacturer in the country, employing more than 850 employees at its factory in Newell, WV. In the restaurant and hospitality category, the company’s china dates back to the late 1800s and the production of white “ware”. It was in 1936 that Homer Laughlin introduced its colorful Fiesta dishes. Today, this distinctive brand is featured on dining tables across the country and coveted by a large, enthusiastic group of collectors. Backed by a 143-year history in the industry, Homer Laughlin continues to dominate in dinnerware—committed to its craft, its workforce, its region, and its country. For additional information, visit: hlcdinnerware.com.

Contact:
Danielle Elderkin
Cover Story Communications, Inc.
800.928.6613
danielle@coverstorycom.com